The Samsung-Chelsea FC Youth Football Camp Program
The Samsung Dream the Blues campaign is part of the Samsung-Chelsea FC Youth Football Camp program. The partnership gives the opportunity to train children for the next generation of football players. Football-loving youths from age 9 to 13 are encouraged to achieve and expand their football dreams. The campaign reaches across four continents and eight different countries. Since 2007, the Samsung-Chelsea FC Youth Football Camp program has benefited 5 000 youths across the world.
Sponsored Video: Dream the Blues
For this campaign, Samsung and Chelsea will visit football camps in each country to provide training for local youths. They will be trained to learn ‘The Chelsea Way’ from Chelsea Foundation coaches. From each of the local camps, the 16 most passionate participants will be selected to advance to the Blues Camp in London to train and meet the Chelsea players.
Samsung consumers in Mexico, Nigeria, Ghana, Republic of South Africa, China, Thailand, Brazil and Turkey will have the chance to apply for the campaign, which will kick off in Mexico and end in Turkey in April 2013. The Blues Camp will take place in London in May 2013.
Chelsea players Juan Mata, Fernando Torres, Victor Moses and Oscar are the campaign ambassadors and will be promoting the campaign to football fans and Samsung consumers around the world.
If you would like to keep up to speed with Samsung's latest campaigns and innovations, they have a really great YouTube Channel called Samsung Tomorrow TV. Click on over and take a look!
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