THE OASIS: Fresh thinking on climate change

IT’S hard to imagine that anything sustainably substantial will come out of this year’s Cop17 (Conference of the Parties on climate change). This assumption is based on the fact that this will be the 17th attempt to reach agreement and that climate change remains a heavily heated issue with much to be done by way of solution.

Basically, if things continue the way they are with regards to industry practice and global carbon emissions, we will all be cooked within the next 20 years.

Only acting after the shit squarely hits the fan and the sea levels are on our doorsteps, seems to be the consistent tale of humanity. It is known that if you place a frog in a tub and gradually increase the temperature, the frog will not react until it quite literally boils alive.

We have come a long way since evolving from amphibian-hood and we are better equipped with knowledge and technology than we have ever been before. Let’s hope to hell that this year a real plan of action will be set in motion at Cop17. We need fresh thinking around climate change. Our lives may depend on it.

Fresh thinking on climate change

One of the central issues regarding combating climate change is that big, profit-driven businesses are often reluctant to reduce their carbon emissions if this means a reduction in profits.

But increasingly some big business is coming around to the necessity for change. This year more than 300 businesses have signed the The 2°C Challenge - a document that the Corporate Leaders Network for Climate Action – calling on governments to break the deadlock at Cop17 and reach agreement. Governments must decide how to divide up the carbon budget available to us if we want to keep global temperatures below 2 degrees (a target agreed at the last COP held in Cancun).

Obviously some countries are in a stickier position than others and this will mean a sweaty slap in the face of economic growth for many. Countries and business need to get a lot more creative if they want to find alternative ways to grow without destroying the planet.

Frustratingly, green technologies, in general, are not yet cheap enough for mass use. Older technology - specifically power-generating technologies, are still being pawned off to poorer countries such as South Africa, which puts them firmly in the category of “high carbon emitters.” Then there is the painful attitude of those who plead ignorance and deny that global warming is a scientific reality.

Perhaps what is needed is greater incentive to go green. For one, the country of Bhutan for example is one of the only countries on Earth that is actually a carbon sink. Not only that, but Bhutan’s major export is hydro-electric power. Surely such a role model to the world should be praised and rewarded?

By the same token, businesses of all shapes and sizes should not only aim to meet their new carbon budgets, but be given the incentive to go further - greater rewards for being greener than thy neighbour. But then of course there is the issue of where reward funding would come from.

It will be interesting to hear what businesses themselves have to say on such matters and what some of them aim to do in the coming decades. I’m sure we can expect a lot of PR speak and lobbyist chatter at Cop17, but much of it is likely to be interesting.

Fresh thinking on climate change

One to watch is the discussions that are set to take place at the Fresh Thinking Oasis. This will be convened by the Cambridge Programme for Sustainability Leadership – the organisation behind the Corporate Leaders Network for Climate Action. The CPSL is also widely acknowledged to be a champion of progressive international business when it comes to sustainability issues.

While the world’s governments sweat it out next door around the negotiating table, the folk at the Oasis will be hoping to generate some fresh thinking on the old challenges in a more relaxed environment.

• To keep up to date with all the events and programmes planned for Fresh Thinking Oasis at Cop17, follow @CPSL_SA on Twitter or “like” the CPSL Cop17 Fresh Thinking Oasis Facebook page. More information is also available at www.cpsl.cam.ac.uk

** Video Gallery of COPpuccinos at COP17 **

Greenpeace Report: Who's holding us back?

• How carbon-intensive industry is preventing effective climate change legislation

COMPETITION: Who killed Internet Explorer 6 campaign

INTERNET Explorer is attempting to make a comeback with the launch of Internet Explorer 9. The masterful minds at Microsoft have devised a very clever marketing strategy called “Who killed IE6?”

The campaign sees participants surfing around the web looking for clues to help them solve the Microsoft murder mystery. Here's the brief:

Internet Explorer 6 is dead! Our campaign is aimed at Internet-savvy users and we want to challenge them mentally and get them spending time on our mutual love, the Internet. In order to do this we've created a murder mystery that takes place all over the web.

And the prize? Be the first to figure out who killed Internet Explorer 6 and the R20 000 bounty will be yours!

The basic concept of the campaign is a crime scene for the death of Internet Explorer 6. Clues are being given a number of times every week and participants have to eventually get all the clues right in order to win the ultimate prize of R20 000. There are also weekly prizes of R1000 awarded to randomly selected participants.

So what are you waiting for? Round the mountain, over and under and on a yellow road to a little sleepy village... that’s where you’ll get a quote with something that will make you see things clearer.

Hint: We’re looking for pixels not pixies!

What is the Who killed Internet Explorer 6 campaign about?

The purpose of the campaign is to change perceptions of IE9 as well as educate users on the amazing features IE9 has. In order to build brand loyalty and experience of a product, you have to enable users to use the product. The campaign sends users on a hunt for who killed IE6 all over the web with the answers hidden in various websites.

How does the Who Killed Internet Explorer 6 campaign work?

Users receive clues on the website and have to enter the answer/word on the website which solves the clue. For each clue they get right, users will receive a letter for a anagram which will answer the mystery of who killed Internet Explorer 6. Once all the clues have been solved, users will have all the letters and will be able to submit their answer for the anagram.

Additionally there are two blocks which will require participants to choose an avatar and share the campaign as well as download the latest version of Internet Explorer in order to ensure that they have the latest tools in order to solve the case. All blocks need to be completed in order to unlock every letter and the entry field for users to enter their answer.

• Join the investigation

Good luck!

** More Promotions and Events **

DAILY DEAL AGGREGATORS: What's the deal?

IN the beginning, there was the mighty Groupon, which gathered hundreds of followers worldwide. Now, a new era begins – the era of coupon aggregators.

Social Buying websites, also known as Group Buying, Coupon Buying or Daily Deal websites have been around for about two years. Groupon, which originated in the U.S., has since managed to go public and raise millions of dollars - proving to be a highly profitable venture.

The basic method behind these websites is that they offer high quantity sales in return for steep price reductions. By promising increased sales, merchants lower their products prices, thus making the product more appealing to online buyers. The websites profit by percentage from each product sold via their website.

Today there are around 500 daily deal websites worldwide, if not more. Following this trend, numerous aggregator websites have been popping up over the last few months in South Africa.

Many have questioned the sustainability of these websites - most claiming that the method itself is flawed and that the expected lifespan of such websites is limited. Unless something radical changes, most will agree that this method will not last forever. So the question remaining is what changes can be expected in this market, if any?

According to David.B - CEO of Dealafrica - one of South Africa's more popular Daily Deals Aggregator websites, one such change has already begun. According to him, thousands of South African Internet users who used to subscribe to one or two coupon websites are now subscribing directly to the daily deal aggregators themselves.

These websites do not sell products directly but rather collect the deals being offered on many various daily deal websites, and centralise them in one place. This arguably saves users the time and effort that would have been spent searching for deals on separate websites.

An additional advantage is the various filtering options aggregator websites offer, which allow users to only view the deals that interest them and opt to receive emails according to their predefined preferences.

Techcrunch, Computerworld, Cnbc.com, and cnet.com have already begun reviewing the subject claiming that the move from coupon websites to the aggregators was expected.

"People are constantly looking for faster and more convenient ways to get things done and daily deal aggregators are definitely one of those ways", one reporter claimed.

For a trend to succeed there has to be a financial motive for the people making it possible. Its value has already been picked up on by major online players. Google and Facebook are showing increased interest and Google made the first move by buying out the deal aggregator website The Dealmap.

A quick peruse through the Dealafrica website reveals it clean and elegant layout. It is very easy to navigate and they are very quick to respond to any queries. What makes Dealafrica shine is its efficiency, convenience and the ability to filter through various daily deals.

• Dealafrica is currently offering cash prizes to three randomly selected Facebook fans. The more subscribers there are, the bigger the pot will be for each winner. This competition ends on 21 November, so sign up now and spread the word to increase your chances of winning some cash every month!

THE EXPONENTIAL TIMES: Extra! Extra! Etc. Etc.

I TREATED myself with the purchase of a NAG (New Age Gaming) magazine the other day, which came with a glossy-ink-scented E3 (Electronic Entertainment Expo) supplement. The accompanying DVD was also largely dedicated to E3 and consisted of around two hundred game videos, trailers and GameTrailers.com awards.

I do not work for NAG nor do I sell their magazines. I was merely mesmerized by how far gaming has come in the last few years. We are certainly living in exponential times with the bacterial-like spread of information and new technologies.

Gone are the days of chalkboards and letter posting in the developed world. The sale and consumption of hard-copy books is fast dwindling at the hand of the Kindle and other eReaders. If Wikipedia were to be published as a book it would be over two million pages long. There are now even babies in Egypt named “Facebook.”

Exponential Times in Gaming

3D graphics has reached a point beyond comprehension five years ago. The number of gaming devices and vibrating motion controllers on the market this year can have one gleefully immersed 24/7, if you have the time. The exponential rate at which new game titles are being released has made the task of writing letters to Santa quite a meticulous one.

Exponential Times in Social Media

In 2007, one out of every eight U.S. couples met online. It is now estimated to be one in five. When television first entered our lives, it took 13 years to reach a target audience of 50 million. Facebook took just two years to get the same number of people on board its platform.

Greater than the exponential development of technology, is the exponential availability of information. It is estimated that a week’s worth of the New York Times contains more information that anyone living in the 18th century could have consumed in their entire lifetime. The amount of technical information available is more than double every two years.

Exponential Times in Education and Employment

This exponential growth of technology and information is changing the way children are educated. Students are now being prepared for jobs that don’t yet exist and being trained to use technologies that have not yet materialised. It has also been shown that students who are online tend to outperform those who receive more face-to-face education.

This is of course changing the way that people are employed globally. It is estimated that 95% of companies that are online today recruit people using LinkedIn; around the same percentage of businesses use social media for marketing purposes.

Exponential Times Year to Year

In 2008, more than 200 million cell phone calls were made every second. This has roughly tripled every 6 months since. In 2009, every minute or so, a day’s worth of video footage was uploaded to YouTube. In 2010, the number of Google searches completed every ten minutes could have powered Las Vegas for half an hour. This year there are roughly 80 million Farmville farmers versus the 1.5 million real farmers. The moment you’ve finished reading this, most of this information will be outdated.

Here are two of the videos where you can find this information as well as more and more and more...

Exponential Times in 2008

Exponential Times in 2011

** More Web Developments & Absurdities **

ALCOHOL: The pharmacology of booze and brains

IF there is one discovery that has arguably been the most influential in human history, it’s alcohol. Alcohol is up there with caffeine as one of the most widely used drugs in the world. It has helped shape human societies for millennia and influences nearly everyone either directly or indirectly. In fact, many anthropologists would argue that you can divide the human race into three distinct tribes – those who drink occasionally, those who actively avoid alcohol and those who seize any opportunity to drink it.

Most people will quietly organise their lives around access to or avoidance of the drug alcohol. Many animals like to drink, including monkeys and elephants, and it has been happening for millions of years. Alcohol has become so ingrained in our culture that traces of alcohol-use can be found in out DNA.

A quirk of evolution

Alcohol is a naturally produced substance which first entered our world millions of years ago via a symbiotic relationship between yeast and the cherry fruit. Yeast lived within the fruit which was at risk of being eaten by various insects. To protect itself and its host, yeast began to convert the sugars in cherry fruit and produce the poisonous bi-product, alcohol, which killed any cherry-hungry insects. When the fermenting fruit was discovered and eaten by man, our long-lasting relationship with alcohol began.

There is no doubt that alcohol is poisonous to humans too. In fact just 29mils of pure alcohol (ethanol) injected into the bloodstream would kill a man. It is also a very unique and hardcore drug. Pharmacology reveals that alcohol affects the same neurotransmitters in the brain that are targeted by drugs such as cocaine, heroin and Prozac.

The pharmacology of alcohol

For most people, alcohol has a powerful calming effect. Two shots of distilled booze is the equivalent of taking a mild tranquilizer. This is why alcohol is offered on planes soon after take-off. The ‘buzzing’ effect is a result of dopamine being triggered by alcohol, which is the same neurotransmitter that cocaine targets. Serotonin makes us feel good and is triggered by both alcohol and anti-depressants. Feeling like you can take on the world after a good few drinks or feeling severely ‘spaced out’ is the same sort of effect you would feel if you were to inject heroin.

Of course, alcohol affects each of us differently and our relationship with the drug changes as we change. Body size, fitness level, metabolism and gender are a few of many factors that determine how alcohol will affect our brain chemistry. However, a recommended weekly allowance has been calculated at 24 units for men and 14 units for women per week. Twenty-four units equals two bottles of wine; 14, a bottle and a half.

Personality type and social context are also huge factors when it comes to accessing one’s drinking habits. Knowing someone’s relationship with alcohol would reveal a lot about that person’s life. But for most of us, alcohol has formed a pivotal part of several social situations. Weddings, parties, graduations, funerals, promotions, birthdays and anniversaries are just a few of these. Drinking has almost become synonymous with celebrating.

The hangover

The unfortunate hangover of all this is that there has been a huge increase in the number of people admitted to hospital for alcohol-related problems. This has caused much concern for those in the medical profession and a move has been made to create a new designer drug to replace alcohol. The idea is to be able to add a pill to a soft drink and enjoy all the benefits and euphoric effects of alcohol without being harmful or addictive. Although any chemical substance that makes us feel good has the potential of becoming addictive. People can even be addicted to running for the endorphin release.

Many pharmacologists would argue that if alcohol was ‘discovered’ today it would most certainly be banned or at least more controlled than it currently is. But perhaps we don’t really want to know that much about alcohol as a drug. In the end, many of us might choose to be blissfully boozed and ignorant.

The best way for alcoholics to turn over a new leaf is to sign up for alcohol and drug addiction rehab programs.

Related Article: How wine changed the course of history

** More Quite Interesting Histories **

OGAMES: Big Brother gets more interactive

DSTV Online has launched Africa’s biggest gaming portal, Ogames.com. Offering users over 600 games for PC and over 300 mobile games, Ogames.com has focused on social media integration and dynamic multiplayer offerings for its online community of gamers.

Key to the Ogames.com offering is multiplatform interaction, giving users the opportunity to play games with strong links to the DStv Channel offering. Ogames.com’s new Big Brother games – developed for the current season of M-Net’s Big Brother Amplified – allow users to play for points which translate into rewards for the housemates on the live TV show.

By playing Big Brother Bubble Popper, Big Brother Wordsearch or taking the Big Brother Quiz, Ogames.com users have the chance to influence aspects of the television show. They can use the points they score by playing to supply the housemates with extra snacks, drinks and surprise gifts & goodies at their Saturday night parties. Users also stand the chance to win rewards of their own. By scoring more than 500 points, they are entered into a grand prize draw for Samsung prizes at the Big Brother Amplified finale on 31 July.

Brendan McNulty, GM: Games, says that this level of gaming / television interactivity is a first for the continent and puts Ogames.com at the forefront of interactive gaming worldwide.

“Viewers and gamers in Africa have never had the chance to influence the content of a television broadcast on this level before – outside of voting for contestants. The Big Brother games allow users to compete and show off their skills and have the result broadcast across the continent for all to see on Africa’s biggest reality show,” says McNulty. “This development on Ogames.com is just the first in a series of steps which will take interactivity in the broadcast space to new heights in our market.”

Darkness Falls – The Jozi Outbreak is another new addition to Ogames. The MXit-based Massively Multiplayer Online Role-Playing Game (MMORPG) sees users entering a shadowy world to participate in a battle that's been raging for generations in Johannesburg. Thousands of players have chosen their side, created their own characters and are honing their skills as they battle through the dark underworld of Darkness Falls.

“MMO’s like Darkness Falls are generating huge traffic volumes as thousands of players log in to challenge each other. This kind of game has changed the way users engage with multiplayer offerings and Ogames.com is excited to be leading the charge,” says McNulty.

Ogames.com is the biggest gaming portal in Africa, built specifically for the African market. The portal delivers quality, fun and challenging mobile and PC games to users. With a strong multiplayer offering, Ogames.com offers users the chance to compete against each other for high scores and collect badges to showcase their achievements. Ogames.com launches tailor-made Kenyan and Nigerian sites in July.

- Issued on behalf of Ogames.com

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