Free smartphone app alerts users of nearby deals

TARGETED advertising has always been the major goal of advertisers, who have to try damn hard these days to grab our attention. Amassing a target audience has lead to abuse in the past, such as the selling of personal information to third parties.

Some may argue that Google's recent private policy changes, whereby a user's Google accounts are all merged together to create one neat profile, is aimed to aid the cause of targeted advertising. If you watch a lot of skateboarding videos on YouTube and email friends about skateboarding via Gmail, you're likely to be targeted with skateboarding adverts.

Some may find this intrusive whereas others may view it as convenient. We all have that one friend who gets everything for so cheap; the one who makes use of Groupon and who always knows where to get a great special or discount on something. If you are that sort of person (or want to be) then there is a smartphone app just for you.

DialMedia Deals is a free smartphone app that has been developed in South Africa by SA company DialMedia. The smartphone application informs subscribers of relevant deals and specials available at major shopping centres around the country. Consumers are able to download the application for free to their smartphones, which runs silently in the background without negatively affecting battery performance.

Download DialMedia Deals Free Smartphone App

DialMedia spokesperson and co-owner Philip Bartholomew explains how the DialMedia Deals app works:

“On entering a mall, using geo-location, the application alerts the customer to nearby available specials which are tailored specifically to the user. Listings are categorised and ranked to easily find the best specials from their favorite stores and restaurants.”

DialMedia Deals allows consumers to always be up to speed on the latest specials, sales, discounts, restaurant specials, promotions and events. The service is regularly updated by store owners in shopping centres, who have the flexibility to change deal details on a daily basis.

“The DialMedia Deals app is already available on Apple’s App Store, BlackBerry’s App World, as well as on Android Marketplace. It may very well be the one app that can save consumers money without it costing them a cent”, says Bartholomew.

He added that the application does not monitor or record the location of the user; rather, the app is alerted when the user is in the vicinity of a relevant special. DialMedia state that no information is shared with outside parties (including DialMedia itself).

If you are the type of person who is willing to be paid to listen to adverts, then the rebate feature of the DialMedia Deals application will interest you. This allows you to save on mobile bills by getting paid rebates for hearing an audio ad before your call connects.

For more information, visit www.dialmedia.co.za

TED TALK: Richard Seymour on product beauty

“BEAUTY is in the eye of the beholder”, they say. To someone more cynical about love: beauty is in the eye of the beer holder. To the advertiser and product designer, beauty is in the limbic system of the beholder.

Beauty is intrinsically tied in with advertising and new technology. I was intrigued to recently discover that the marketing of motor vehicles is not so much about shapes but reflective surfaces. The recent motor show illustrated this well, with each car shimmering more than the next in the strategically placed lighting. This has the effect of making stationary objects come to life.

Consider Steve Jobs’ claim to fame. The flood of articles that have emerged since his death remind us that Jobs was not the genius behind Apple software but rather the chief designer and marketer. His work revolved around beauty and involved appealing to the emotional beings that we are.

Designers and advertisers are responsible for shaping our ever-evolving ideas of beauty year after year. This year some of the criteria that signify beauty in technology are flat, touchable surfaces, thin and light-weight with rounded corners. The beautiful colours are black, white and silver – much like the colour scheme of what we might imagine a modern-looking kitchen to embody.

A lot of funding for the marketing of new technologies goes towards understanding how people’s brains respond to images. Debates have revolved around whether we “think beauty” or “feel beauty”. What we do know is that it takes a good few seconds for stimuli to enter into the cognitive portion of the brain, where we get a chance to really think about what we have just seen or felt.

Television adverts take this fast-paced form of advertising to the extreme – quickly throwing imagery at our eyes coupled with strange statistics and tidbits of information. They attempt to embed these into our subconscious and supply us with answers before we get a change to think about what just happened. When we happen upon the product later on we suddenly feel a strange sense of familiarity with it.

Then there is the other extreme. There is roughly a six second period whereby stimuli and information reach the cognitive part of our brains – six seconds which is crucial to advertisers and product designers. The lights dimming before a movie starts in the cinema, for example, takes roughly six seconds. The intended effect is to create feelings of anticipation and excitement. BMW copied this technique with their slow dimming lights.

Richard Seymour: How beauty feels

Richard Seymour is a product designer who revealed some of these secrets during a recent TED talk. In his talk, Seymour explores our response to beauty and illustrates the surprising power that objects which exhibit beauty can have over us. Seymour explains that the goal of advertisers and designers is to form emotional bonds between us and products. What we see, he argues, “is an electro-chemical party trick that happens before we even get a chance to think about it.”

“We are slaves to the first flash”, says Seymour, and “we see and understand things not as they are, but as we are”, to quote the philosopher Anais Nin.

Seymour also shed light on how the beauty and our perception of something can change according to the information we are provided either before or afterwards. Consider ballet, for example. One who doesn’t understand the pain and discipline that ballet dancers endure would find it far less beautiful than someone who truly understood and appreciated the art.

It makes one wonder if the small and curvy Blackberry is suddenly less beautiful now than it was before.

** More Gadgets & Tech Articles **

APPSOLUTELY FABULOUS: A pick of some of the best smartphone apps

IF you have a cellphone contract and recently got an upgrade, you’re likely to be in possession of a smartphone. A smartphone is basically any cellphone that has a complete operating system and is able to connect to the Internet and other devices wirelessly. To put it simply, a smartphone can be thought of as a handheld computer.

A fully functioning operating system allows users to install and run more advanced applications. It also provides a platform for application developers to create apps. There are now thousands of smartphone applications available across cellphone networks and brands — some free and others available for purchase. The Apple iPhone App Store alone boasts over 200 000 download-able apps. Many of them are utter rubbish, but there are a few gems among the rough that may be worth downloading.

Apps have become the building blocks for making your smartphone unique and range from travelling guides to learning how to do yoga. Also remember that there are several applications that do the same thing (some better than others), but this also means that an appealing application that appears to be exclusive to the iPhone, for example, may be found for your particular smartphone brand under a different name. What follows is a few particularly interesting and potentially useful smartphone apps.

Application: eSkyGuide
Platforms: Blackberry and iPhone
Cost: $5 (roughly R35) per year

This traveler’s app allows you to look up flight schedules, airport codes and other critical travel information straight from your smartphone. This particular version also lists phone numbers for airlines, hotels, international emergency numbers and car rental services.

Application: GoodFood
Platforms: Blackberry, iPhone and others
Cost: Free!

The GoodFood app is a popular restaurant guide for smartphone users. Using your smartphone’s built-in GPS, GoodFood automatically locates your position and shows nearby restaurants. It also displays the ratings for each restaurant submitted by other users of the app. “Find one with a high score, enjoy your meal and post your own rating to share with fellow travelers. – goodrec.com

Application: The Essential Garden Guide
Platforms: Multiple platforms (also available for iPad)
Cost: $0.99 (about R7)

The Essential Garden Guide app is a comprehensive guide that covers everything you might need to know to start your very own garden of abundant produce. The app has been created from a collection of 15 years worth of contributions from renowned agricultural. It includes basics such as soil preparation as well as extensive information on all types of fruits and vegetables.

Application: Fuel Saver
Platforms: Available on multiple platforms
Cost: Generally free

There are several fuel saving applications available for different smartphones that all aim to help users prevent wasting petrol. This particular version uses your phone’s accelerometer to sense when drivers are speeding, accelerating or braking too hard and other bad driving behaviour that uses excessive petrol. The app emits a series of beeps when bad driving is detected and is aimed to teach users how to drive in the most fuel-efficient manner.

Application: Anti-mosquito
Platforms: Samsung Wave and others
Cost: R11 (for Samsung Wave)

This app supports the belief that certain sonic frequencies repel blood-hungry insects such as mosquitoes. Also known as “Sonic Insect Repeller”, this app turns your smartphone into an insect reflector that is claimed to be effective, chemical-free and safe to use around children and pets.

Application: Flashlight
Platforms: Available on multiple platforms
Cost: R11 (for Samsung Wave)

A handy little app that could help you find your way in the dark or get you out of any Blairwitch Project situation. Flashlight apps work by allowing you to switch your camera’s flashlight on for as long as you need or emits a strong beam of light from your entire screen. Very useful for finding lost keys in the dark or signaling for an emergency.

** More Articles on Cellphones & Cellular Technology **