INTELLIGENT ADVERTISING: A collection of clever poster adverts

DO they still make those top-adverts-from-around-the-world shows? You know, the one where they showcase the top 100 adverts from around the world. I don’t watch much TV these days, but those shows were great fun.

I remember the earlier ones consisting of a lot of European adverts. The German ones tended to be quite raunchy. Some were banned because of their suggestive natures. What surprised me is that there were only ever one or two South African adverts in the mix.

South Africa tends to be rather good at intelligent advertising. We have the Nandos ads that never fail to amuse and even Marmite advertising tends to be tasteful. Here’s a small video collection of ‘Extremely funny ads you’ve never seen before’.

Humour goes a long way in advertising and I personally prefer good poster ads that are not only funny but intelligent. Below is a select few. They may not be South African, but the good humour remains intact.

Intelligent Advertising

Grannys Fries

Grannys Fries

Sugar free candy

Sugar free candy

Pedigree

Pedigree

Comedy Central

Comedy Central

Durex

Durex

Che - Men's Magazine

Che - Men's Magazine

Ear plugs

Ear plugs

Ancap

Ancap

Autofocus

Autofocus

Nikon - detects faces

Nikon - detects faces

Wide angle lens

Wide angle lens

***More Intelligent Advertising***

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ADVERTISING: A fine selection of intelligent adverts

THERE’S something very pleasing about an intelligent advert, whether it be a poster or a TV commercial. Most people consider adverts as invasive and mute them whenever they come on, while others are suckered into buying just about anything that’s thrown at them.

I often find myself completely oblivious to what adverts are trying to sell – rather focusing on what subtleties they have employed to appeal to people’s human desires. These are usually quite obvious – the major ones being sex, fame, beauty and prosperity.

My favourite ads are the ones that take the piss out of the blatant methods of advertising and offer us something clever, tasteful and humorous. Those are the ones we remember and make you rush out to buy their product at a store near you. Strange … I have a sudden urge to drink Heineken ...

Intelligent Advertising

Ad for Geeks. Very clever!

Ad for Geeks - very clever!

Pedigree - for strong dogs

Pedigree - for strong dogs

15km2 of rain forrest disappears every minute

WWF: 15km2 of rain forrest disappears every minute

Durex - XXL

Durex - XXL

Energiser

Energiser

Post-it - never forget a name again!

Post-it - never forget a name again!

A plumber with a sense of  humour

Plumber with a sense of humour

BIC - makes your face smoother than things that are really smooth

BIC - makes your face smoother than things that are really smooth

Heineken - may contain adult content

Heineken - may contain adult content

Tractors - getting old gits laid since 1912

Tractors - getting old gits laid since 1912

Heinz - keeping food sexy

Heinz - keeping food sexy

Volvo - For life

Volvo - For life

The power of viagra

The power of viagra

Wasn't that great!? Big-ups to the minds behind these designs - whomever they may be. Such products deserve attention when advertised so creatively.

More: Intelligent Advertising part 2

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