Feb

Serenade your hot date this Valentines

GLOBAL EVENT: Heineken Open Your World Campaign

I once serenaded a girl at varsity. I lugged my guitar on my back to her res and belted out Goo Goo Dolls to an audience gathered on her balcony. It was quite a daunting experience. I certainly would have appreciated some serenading support at the time.

Now we can send something special to an admireree with a little help from Heineken. The brand has launched a serenade campaign called “Open Your World”, which allows romantics to serenade a potential Valentine digitally with a song that says it best.

Serenade your date with a personalised online video with they help of a Heineken Facebook app launched this week called Serenade. The video below accompanies the Serenade Facebook app. Clicking through from the video will take you straight to the application, where you can create your own fully personalised Serenade for a date in just 4 clicks.

Open Your World Campaign

How it works

You must first select “Who” you would like to take on a date, “Why” you want to go out with them, and then decide “What” you want to do on your legendary date. You should of course explain why your chosen date should step out with you - “Why Me”. Once you have made your choices, your Serenade will be ready to send to your lucky date.

It’s then all about waiting to see whether you will receive a Yes or No from them. With a total of 640 different Serenades available (and in 20 different languages), you should be able to find the legendary Serenade that will inject some romance into your life.

NOTE: Both the sender and the recipient will have to allow the Facebook App to send and open their Serenade respectively. Supporting the App, Serenade Live is an 8 hour live, global event taking place on 9th February, which will be streamed on Heineken's YouTube channel. Join in and let Heineken help you set your Valentines’ Day message to music and lyrics, and be a part of the worldwide Serenade!

The “Serenade Live” event will be streamed at the following local times:

Sydney: 5am – 2pm
London: 6pm – 3am
New York: 1pm – 10pm

To keep up to date on Twitter, follow @Heineken and use the hashtags #Serenade, #SerenadeLive

- Sponsored post

Posted under News & media | Tags: Heineken : promotion & events : Valentines : Valentines Day :

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