FTW: Free the Web with naked ADSL

MWEB's Free the Web campaign (FTW) is highlighting the importance of Naked ADSL in a new social media movement. MWEB's Free the Web (FTW) initiative has taken up the cause of Naked ADSL, calling on South Africans to take a stand and add their vote to remove mandatory landline billing with ADSL lines.

Derek Hershaw, CEO MWEB ISP, says: "With Uncapped ADSL finally becoming the norm for fixed line access, the time has come for Free the Web to focus on the next cause. So we're asking consumers to take a stand and call for Naked ADSL. There are currently three costs associated with having ADSL connectivity in South Africa: the ADSL line rental; the cost of the ADSL data; and the cost of the landline rental from Telkom," says Hershaw.

As Telkom is bundling the landline with the ADSL line, consumers are unable to subscribe to an ADSL-only service, where they just rent the ADSL line and pay for data usage. If they want ADSL, customers are forced to also pay the rental fee for the landline, irrespective of whether they use it for voice calls. Although our voice lines do currently subsidise a portion of our ADSL line costs, consumers should still see a reduction in costs if you didn't have to have a landline.

"Since a landline is not required for ADSL connectivity, Naked ADSL calls for Telkom to unbundle landlines from ADSL lines, ensuring that ADSL customers who don't want a telephone line don't end up having to pay for one unnecessarily," says Hershaw.

Naked ADSL FTW Video Campaign

The Naked ADSL issue was once again brought to light at the recent Local Loop Unbundling (LLU) hearings held by the Independent Communications Authority of South Africa (ICASA). These hearings discussed opening last mile access to the copper ADSL infrastructure, which is currently owned by Telkom. LLU would mean more competition within the Internet Service Provider space, which would benefit consumers.

MWEB sees Naked ADSL as being a step closer to complete LLU, as LLU is expected to be a very lengthy process.

"The FTW initiative has therefore taken up the call for Naked ADSL. South Africans can visit the FreeTheWebSA Facebook page, watch a quick video which explains the concept and campaign, and show their support for Naked ADSL via an Appeal Mosaic," says Hershaw.

The mosaic will feature a visual representation of South Africa's call for Naked ADSL. It will also allow people who have already made their mark to spread the word and grow the petition by sharing the mosaic with their friends - further spreading the message.

"Naked ADSL is another step in the process of driving down the cost of connectivity. It's also about the right to only pay for something if you want to use it which is completely logical," Hershaw concludes.

MWEB originally devised the FTW initiative to champion change in how SA connects to the Internet and to provide a platform for South Africans to come together and work towards a local Internet landscape that's aligned with international benchmarks. MWEB's pioneering launch of uncapped, unthrottled ADSL for R219 per month (data only costs on a 384kpbs line speed) in March 2010 followed closely on the launch of FTW.

Get involved FTW

• FTW Twitter handle: @FreeTheWebSA
• Naked ADSL Facebook Tab - where South Africans can show their support for FTW Naked ADSL via an Appeal Mosaic.

COMPETITION: Who killed Internet Explorer 6 campaign

INTERNET Explorer is attempting to make a comeback with the launch of Internet Explorer 9. The masterful minds at Microsoft have devised a very clever marketing strategy called “Who killed IE6?”

The campaign sees participants surfing around the web looking for clues to help them solve the Microsoft murder mystery. Here's the brief:

Internet Explorer 6 is dead! Our campaign is aimed at Internet-savvy users and we want to challenge them mentally and get them spending time on our mutual love, the Internet. In order to do this we've created a murder mystery that takes place all over the web.

And the prize? Be the first to figure out who killed Internet Explorer 6 and the R20 000 bounty will be yours!

The basic concept of the campaign is a crime scene for the death of Internet Explorer 6. Clues are being given a number of times every week and participants have to eventually get all the clues right in order to win the ultimate prize of R20 000. There are also weekly prizes of R1000 awarded to randomly selected participants.

So what are you waiting for? Round the mountain, over and under and on a yellow road to a little sleepy village... that’s where you’ll get a quote with something that will make you see things clearer.

Hint: We’re looking for pixels not pixies!

What is the Who killed Internet Explorer 6 campaign about?

The purpose of the campaign is to change perceptions of IE9 as well as educate users on the amazing features IE9 has. In order to build brand loyalty and experience of a product, you have to enable users to use the product. The campaign sends users on a hunt for who killed IE6 all over the web with the answers hidden in various websites.

How does the Who Killed Internet Explorer 6 campaign work?

Users receive clues on the website and have to enter the answer/word on the website which solves the clue. For each clue they get right, users will receive a letter for a anagram which will answer the mystery of who killed Internet Explorer 6. Once all the clues have been solved, users will have all the letters and will be able to submit their answer for the anagram.

Additionally there are two blocks which will require participants to choose an avatar and share the campaign as well as download the latest version of Internet Explorer in order to ensure that they have the latest tools in order to solve the case. All blocks need to be completed in order to unlock every letter and the entry field for users to enter their answer.

• Join the investigation

Good luck!

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Embracing the change in online shopping & social networking

THE world is changing pretty fast - exponentially in many cases, particularly in the technology and online industries. It’s natural for anyone, regardless of age or creed, to feel overwhelmed by the library­ of choice. Laptops, iPads, notebooks, Kindles, iPhones, netbooks, iPods and gaming consoles are all on offer under different brands and with varying specifications. This is failing to mention the infinite range of smartphones.

The wearisome part is that most of these devices are able to do the same things - some better than others. They can all really be thought of as portable computers. Buying new gadgets­ is fun and exciting but can be stressful and daunting at the same time. Having them all is impractical, and once they are outdated, they will likely become useless junk a few years down the line.

The important things to ask oneself when considering getting that new device everyone is talking about are “do I need this device in my life?” or “how will this gadget add value to my life or improve the things I currently enjoy doing?”

Online Shopping

Some go as far as ordering their clothing and groceries online. Most would agree that these are things that we want to touch and see before purchase. Electronics, on the other hand, are certainly worth buying online.

Consider that when you shop in a computer or electronics store, salespeople are arguably hired to try to sell you the most expensive version of what you’re looking for. The products will have a store mark-up; stores need to pay to have the goods ordered, packaged and advertised. This all adds to the price of most electronics.

Online stores are able to cut out most of these extra costs. Online shopping websites, such as takealot.com and kalahari.net, often offer­ free shipping to your door for orders over certain amounts. We are able to read consumer or peer reviews and assess the ratings fellow consumers have given specific products. Other websites offer comparisons of similar products. And, with a bit of Googling, we can even find video reviews and unbiased write-ups to aid our decision-making.

Online Banking

There is really very little need these days to stand in a bank queue again. The transference of funds can all be done online via online banking and PayPal. If there are still banks that do not offer these services they won’t be around for long. The only thing to be cautious of is phishing - receiving a scam e-mail, for example, asking you to supply or “update” your banking details. A reputable bank will never ask such things of you via e-mail.

Social Networking

Then there is the plethora of social networking sites and services - Facebook, Twitter, Google Plus, Google Wave, blogs, forums and the lot. Social networking sites are in a constant state of flux and new ones will emerge while others may wither and die.

The world of social networking should not be feared, but rather embraced for all its potential. This is now largely how people communicate worldwide, how companies recruit new employees, how business contacts are formed and how we consume our news and media.

The best bet is to stick with the tried and tested. With any free social networking site or service, we may have to deal with copious amounts of advertising, but this is a fairly small price to pay. Social networks are inevitably under the watchful eyes of their users. If any social networking site were to seriously violate any human right, or start charging users unfair amounts, they would soon be replaced.

Obviously one needs to be careful with what information you decide to provide on social networking websites, and this does not only pertain to profile information. “Liking” or becoming a fan of a particular brand or product might see you receiving related ads or promotions for a long time to come.

Embrace the change: online shopping and social networking

It is also advisable to never defame someone on a social network. This can come back to haunt you. Jobs have been lost and relationships have been broken as a result. Understand that whatever you do online effectively creates an ongoing online record of yourself.

But again, the inevitable growth of the Internet and development of technology should not be feared. There will always be those who will try to take advantage and scam us. In fact, nearly two thirds of our beloved Internet is comprised of spam. But the more you practice being a savvy online user, the better equipped you will be to filter out the bad and make the most of the good.

The Consumer Protection Act guards us and I can say with confidence that the greater good will always prevail online. There is much to learn and discover as the Internet continues to bring our world closer together. It is my opinion that its fast-changing pace is both exciting and full of great potential. Embrace and work with it and it will ultimately enrich your life.

THE INTERNET: Feel free to be a jerk

Guest post by Tharuna Devchand

SO a little while ago the Mail & Guardian suspended a journalist intern for an anti-Semitic comment on Facebook that amounted to hate speech and was therefore in conflict with the South African Constitution. Without a warning, the kid’s career was ruined because of a social networking site where groups like “My name is Khan” (a group that disrespects Hinduism) and “F*** Islam” exist with thousands of followers who spread the hatred.

I’m not justifying what Ngoako Matsha said, nor am I implying that M&G was wrong in suspending him, but consider the medium in which he said it — cyberspace.

In cyberspace, every person should be seen as a figment of their own imagination­. Nothing is real. Nothing we say is a true reflection of who we are. On the Internet, we are all Tyler Durdens. There are no boundaries, no policies and rules to keep us neatly between the lines, no reputations to uphold or cultural conventions to keep us in place.

The Internet is like a global Fight Club. It’s where we can guiltlessly des­troy something beautiful and return to our lives feeling better about ourselves. It’s cathartic and, since we all can’t be Jackson Pollocks, it may sometimes be our only outlet.

I constantly hear people complaining about how perfect their Facebook friends’ lives are or what interesting lives other people on Twitter have. It’s not true. It’s just what people choose to show you on the website that makes it all seem perfect.

Social networking sites house a giant­ community of people all suffering from small-penis syndrome. There is a constant war to keep up with the cyber Joneses. Saying that people exaggerate on the Internet about their lives, their feelings, their opinions and how great their lovers are is an understatement. If peer pressure in real life can drive one to do things one normally wouldn’t do, the pressure to be infamous on the Inter­net can land one in a mental institution. Gosh knows what Anthony Weiner was thinking when he tweeted a photo of his, um ... weiner­.

While it is never easy to work out the true nature of a person in real life, it is 1 000x harder in cyberspace. On the Net, you can be anything and anyone you want to be.

Those who aren’t that popular or who lack friends may upload albums of them being cool with photos of them sloshed with their heads in a toilet just to show that they can party with the best of them. People who are going through tough times may exaggerate all the positive things in their lives and leave out the hardships. And people who are quite restricted or oppressed in their real lives, may go cyber crazy, voicing outrageous opinions and desires on the Net — probably under a pseudonym. It’s a safe outlet that we believe has no consequences — until we lose our jobs for letting loose.

The problem is that there is no line that determines how far is too far until we cross it. We constantly push the boundaries of what is right and wrong just to see how far we can go, whether it’s driving at 129 km/h in a 120 km/h zone or voicing mad love for Adolf Hitler and his beliefs.

Contemporary society has become mostly unaffected by things that are shocking or at least used to be shocking a decade ago, and to deal with this, people try to raise the bar. Cartoonists, comedians and teachers are continually trying to shock people into thinking about things on a different level. Look at how far advertisements have gone to prevent people from drinking and smoking excessively, and to encourage people to abstain from sex, and you’ll see just how just how numb our society is.

Is it okay for me to call my black friend a k***** on her Facebook wall knowing that she won’t be offended? Is it okay to tweet angrily about how upset I am about something the DA said and in turn label it as racist, not because I think that they are racist, but because I just feel the need to put the party down? No, but it feels good.

The South African Constitution currently doesn’t apply to the Internet. Maybe it should, but I doubt that will stop people from saying things, uploading videos and creating images that are shocking. Every day there are more stories of people being judged by their online images. Employers hire people based on their tweets, courts implicate people because of Facebook profile photos, people are fired because of some YouTube video that shows them spray painting expletives on a wall. But it’s those things that make us cool on the Net, that get us hits, that make us believe that this could one day make us famous.

• Tharuna Devchand is a features writer for The Witness newspaper in Pietermaritzburg. Read her blog Blotching Dali with Tharuna-isms

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BUSINESS: Banks, insurance companies, religion, prison and parking lots

I TRY really hard not to be cynical about humans and the world order. Of course there are some honest Abes out there.

I asked a forthcoming bank teller the other day why banks encourage us to swipe our cards rather than withdraw cash. Turns out shop owners have to pay the bank a service fee for using card machines. More physical money in the bank also means higher security expenses.

I asked my favourite pharmacist if it's bad not to finish a course of flu tablets (as specified on the bottle) once you're free of the flu. He told me "not at all! It's only to encourage you to finish the lot so that you buy more." Most products tell us to use them every day, unnecessarily, so that we'll buy more.

Insurance companies are up there with the worst. It took me three phone calls before I could leave my car insurance company for a cheaper one. Those with the "gift for the gab" will say just about anything to make you continue paying a monthly premium, even if it's not car related. Health insurance companies 'want us to be healthy' because that means less claims and more profits.

Even parking lots are a business. Close inspection of my parking slip revealed that the owners of a parking lot in Pietermaritzburg were based in Johannesburg. One can assume that that's where the money is sent.

The Internet is a business. You can't even watch a video on YouTube anymore without an advert popping up. And just look at all those flashy adverts to your right! I would even go as far as to say that education and politics are business. Religion and superstition are certainly big business. "Show your faith!" The more money you give the more faithful and blessed art thou. Even prison is big business.

To not be cynical about all this is to consider that people aren't to blame. We are all forced to live under the system that perpetuates this gross behavior. I only wonder if we’ll ever collectively take a stand and do something about it...

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