GLOBAL EVENT: Heineken Open Your World Campaign

I once serenaded a girl at varsity. I lugged my guitar on my back to her res and belted out Goo Goo Dolls to an audience gathered on her balcony. It was quite a daunting experience. I certainly would have appreciated some serenading support at the time.

Now we can send something special to an admireree with a little help from Heineken. The brand has launched a serenade campaign called “Open Your World”, which allows romantics to serenade a potential Valentine digitally with a song that says it best.

Serenade your date with a personalised online video with they help of a Heineken Facebook app launched this week called Serenade. The video below accompanies the Serenade Facebook app. Clicking through from the video will take you straight to the application, where you can create your own fully personalised Serenade for a date in just 4 clicks.

Open Your World Campaign

How it works

You must first select “Who” you would like to take on a date, “Why” you want to go out with them, and then decide “What” you want to do on your legendary date. You should of course explain why your chosen date should step out with you - “Why Me”. Once you have made your choices, your Serenade will be ready to send to your lucky date.

It’s then all about waiting to see whether you will receive a Yes or No from them. With a total of 640 different Serenades available (and in 20 different languages), you should be able to find the legendary Serenade that will inject some romance into your life.

NOTE: Both the sender and the recipient will have to allow the Facebook App to send and open their Serenade respectively. Supporting the App, Serenade Live is an 8 hour live, global event taking place on 9th February, which will be streamed on Heineken's YouTube channel. Join in and let Heineken help you set your Valentines’ Day message to music and lyrics, and be a part of the worldwide Serenade!

The “Serenade Live” event will be streamed at the following local times:

  • Sydney: 5am – 2pm
  • London: 6pm – 3am
  • New York: 1pm – 10pm
  • To keep up to date on Twitter, follow @Heineken and use the hashtags #Serenade, #SerenadeLive

- Sponsored post

Add comment

COMPETITION: Who killed Internet Explorer 6 campaign

INTERNET Explorer is attempting to make a comeback with the launch of Internet Explorer 9. The masterful minds at Microsoft have devised a very clever marketing strategy called “Who killed IE6?”

The campaign sees participants surfing around the web looking for clues to help them solve the Microsoft murder mystery. Here's the brief:

Internet Explorer 6 is dead! Our campaign is aimed at Internet-savvy users and we want to challenge them mentally and get them spending time on our mutual love, the Internet. In order to do this we've created a murder mystery that takes place all over the web.

And the prize? Be the first to figure out who killed Internet Explorer 6 and the R20 000 bounty will be yours!

The basic concept of the campaign is a crime scene for the death of Internet Explorer 6. Clues are being given a number of times every week and participants have to eventually get all the clues right in order to win the ultimate prize of R20 000. There are also weekly prizes of R1000 awarded to randomly selected participants.

So what are you waiting for? Round the mountain, over and under and on a yellow road to a little sleepy village... that’s where you’ll get a quote with something that will make you see things clearer.

Hint: We’re looking for pixels not pixies!

What is the Who killed Internet Explorer 6 campaign about?

The purpose of the campaign is to change perceptions of IE9 as well as educate users on the amazing features IE9 has. In order to build brand loyalty and experience of a product, you have to enable users to use the product. The campaign sends users on a hunt for who killed IE6 all over the web with the answers hidden in various websites.

How does the Who Killed Internet Explorer 6 campaign work?

Users receive clues on the website and have to enter the answer/word on the website which solves the clue. For each clue they get right, users will receive a letter for a anagram which will answer the mystery of who killed Internet Explorer 6. Once all the clues have been solved, users will have all the letters and will be able to submit their answer for the anagram.

Additionally there are two blocks which will require participants to choose an avatar and share the campaign as well as download the latest version of Internet Explorer in order to ensure that they have the latest tools in order to solve the case. All blocks need to be completed in order to unlock every letter and the entry field for users to enter their answer.

Good luck!

** More Promotions and Events **

Add comment

Earth Hour banner

"We have only one planet. Given what we know about climate change today, it would be foolish not to act. Earth Hour 2010 gives an opportunity to the people of the world to unite in a call for action on climate change and to take the lead by making changes in their own lives.” – Dr Morné du Plessis, CEO, WWF South Africa

FOR Earth Hour 2010, WWF calls on all South Africans to switch off their lights on Saturday, 27 March, as a symbolic act to send a powerful message to leaders that the time to act on climate change is now.

The Copenhagen Climate Summit in December failed to deliver the climate deal our planet needs. This year WWF is challenging individuals to take the lead by pledging to reduce their own carbon footprint. We have to show world leaders that we are serious about tackling climate change and that we want them to deliver a fair, effective and binding climate deal – a deal that keeps global warming as far below 2 degrees as possible.

Archbishop Desmond Tutu is the patron of the campaign, and Cape Town, Johannesburg and Durban have already pledged their support for Earth Hour 2010. Other celebrities, who will be switching off their lights, include The Parlotones, Bryan Habana, Jo-Ann Strauss, Marc Lottering and The Stormers.

Participating in Earth Hour is easy and free. All you need to do is:

  • Pledge your support and commit to reducing your carbon footprint.
  • Switch off the lights of your home on 27 March from 8:30pm – 9:30pm.
  • Spread the message to your friends and family.
  • Show your support by posting the Earth Hour 2010 web banner and widget on your website or Facebook pages, downloading the Earth Hour email signature, printing posters or having an Earth Hour event.
  • Download the Green Events Guide, just click on the events button at the top of the webpage. You can download all of the above from the website. Click on the get involved button for loads of information and fun ideas.
  • Download the complete DIY kit on how to roll out Earth Hour in your city

Save the date: Saturday, 27 March 2010, 8:30pm – 9:30pm.

Please email or contact us on 021 888 2800 if you have any questions. We hope that you will support Earth Hour 2010. Together we can make a difference.

Kind Regards,
The WWF team

** More Promotions and Events **

2 comments so far click to post a comment

CAMPAIGN: Wired comedian to live in Connect Box for 10 weeks

Through the launch of its In the Connect Box concept, FNB Connect has challenged one man to live his life inside a glass box (the FNB Glass House) for 10 weeks using only FNB Connect’s Surf (data) and Talk (voice) product offerings.

FNB Connect aims to use its digital platform to showcase inventive ways for FNB clients to save on costs in today’s highly competitive broadband and telecommunications market.

“The aim is to prove that through FNB Connect you can live your whole life digitally and at the same time do it for a lot cheaper compared with most other ISPs. We wanted to do this in a fun and dynamic manner by developing a campaign that embraces the digital world in keeping with our status as a virtual Internet service provider,” said Zanele Hadebe, marketing head for FNB Connect.

The FNB Glass House

FNB Glass House

The FNB Glass House - Thomas Gumede's home for the next few weeks

FNB has created a see-through state-of-the-art glass house that consists of a tastefully decorated sitting room, bedroom, kitchen (kitted with the latest appliances) and obviously a bathroom which will not be visible to the public.

The portable home is moving from shopping mall to shopping mall nationally and will allow Thomas Gumede to do live interactions with the general public online and by use of a cellphone and using Internet software.

Live interactions will demonstrate how effective, user-friendly and cost effective three online FNB products are. Anyone who happens to be in the vicinity of the house (which will be moved to various shopping malls during the 10-week period) will see the Gumede’s every move, except (of course) for his bathroom and shower breaks.

The benefit of Gumede living in the house in public spaces will enable folk to physically see how the products are used as well and mingle cyberly with this young celebrity.

The concept, which went live on October 14, is one of the most effective ways live or on a television screen to show physically how online products work. Once the 10 weeks are over, the general public will get an opportunity to win the plentiful new-age appliances occupying the glass house.

The Man Inside the FNB Glass House

Thomas Gumede - the man inside the FNB Glass House

Thomas Gumede

The Connect box will travel nationwide, making a series of visits to shopping malls in Johannesburg, Pretoria, Durban and Cape Town.

Travelling with the Connect Box is up-and-coming comedian Thomas Gumede. He will live his life in the box, which started in Jo'burg on October 14, making his final exit on December 20 in Cape Town.

Gumede is a young actor and comedian who originally hails from Tongaat in KwaZulu-Natal. He has acted in major South African television drama series, including Rhythm City and A Place Called Home. He is currently on our screens as the presenter for a reality series called So You Think You’re Funny and has released a stand-up comedy DVD, Thomas Gumede Live.

The FNB Connect Challenge

Gumede’s challenge is to exhibit what can be done using FNB Connect online. His aim is to prove that you can do anything, anywhere, anytime for less using only the Internet.

Through Facebook, Twitter and his personal website and blog at, Gumede will be set daily tasks that he will need to undertake using only Cell Pay Point, eBucks, an FNB credit card and FNB Connect Surf (data) and Talk (voice).

Members of the public will be encouraged to assist him in delivering on his tasks or even create tasks for him to undertake. The public will also be able to communicate with Gumede throughout the campaign.

Thomas will live in the house all by himself for 10 weeks, without any visitors from family, friends or colleagues. He will not be allowed to leave the house unless compromising circumstances arise — for instance if the house gets flooded in a freak plumbing accident.

The young comedian will live his life vicariously through three FNB on-line products, which have been designed to make using the Internet much easier, faster and more cost effective. The benefits of these services will be fully demonstrated by Gumede — educating the public on how the products work.

“We are really excited to have Thomas involved in this groundbreaking campaign as he brings huge value to the campaign. Our aim is to showcase to our clients that through our innovative data and voice product offering, FNB clients can save substantially with FNB Connect,” said Hadebe.

Connect Box dates around the country:

  • Johannesburg: Cresta Shopping Mall: 14-18 October, East Rand Mall: 21-25 October, 2009, Clearwater Mall: 28 October – 1 November and the FNB Whiskey Live Festival at Sandton Convention Centre: 11-14 Nov
  • Durban: Gateway Shopping Mall: 18 – 28 November
  • Cape Town: Canal Walk: 1- 6 December, Cape Gate Centre: 8 – 13 December and V&A Waterfront: 15 – 20 December

FNB Connect is a virtual internet service provider, providing:

  • FNB Connect Surf: a prepaid ADSL data solution that offers clients unshaped data that makes it ideal to surf the web, conduct online activities such as gaming, downloading of big files and making internet calls. There are no caps, no contracts and a 12 month data carry over.
  • FNB Connect Talk: a voice offering that can save FNB clients up to 50% on their phone bill using an existing internet connection to make calls from their PC, compatible cellphone or landline. Free calls can also be made when calling other FNB Connect Talk users.

For more information on the FNB Connect campaign, please visit the In the Connect Box website at or to learn more about FNB Connect please visit

** More Promotions and Events **

2 comments so far click to post a comment

WELCOME: Attention new blog readers and site visitors

I’VE noticed a few new faces around here and wanted to welcome any new readers of Witness This, which has grown substantially in readership over the last few months. Thank you to all my regular readers (Eric) for your continued support. This wouldn’t be happening if it wasn’t for you.

Publishing dates
For the newcomers: I try my best to publish new content three times a week.

  • Mondays: I publish a techno-related column that I write for the Witness newspaper. These are usually the more meatier posts in which a lot of time and effort is spent. They are mostly archived under gadgets & tech and range from reviews, mobile technology and gaming to virtual reality.
  • Wednesdays: Working in a newsroom I get free access to the news wires and often to try to pull something new and interesting off them to publish mid-week. These posts are usually archived under news & media, and include promotion & events and opinion & analysis pieces.
  • Fridays: Every Friday you can look forward to a Happy Friday piece. These are most often fun, entertaining or uplifting posts well-suited to a Friday afternoon and include a selection of feel-good videos.

The archive
Everything that I archive is carefully crafted to hold its value and relevance. So whether you read posts when they first appear or several months later, they should still offer something new, interesting or entertaining. Posts that expire (such as news pieces) are deleted once they are no longer relevant.

Categories have always been a contested issue on blogs (i.e. the value and use of them has been questioned). I’ve done my best to categorise each post into a single category. However, I would recommend rather looking under the pages running along the top of this blog if you're keen to read previous entries.

What's available
There are now over 300 posts archived under my various pages. So if you are new here (welcome) I have put together a post of some of my favourite pieces I’ve written to date. It is very easy to navigate and browse through too. If interested check out Blogger’s Greatest Hits.

Future developments
Everything I know about blogging I have learnt through practice over the last couple of years. I never expected this blog to grow as much as it has and am now looking to take it to the next level. I have plans to zoosh it up some more soon and plan to add some new and exciting widgets and features.

The soppy bit
The best thing about blogging and networking for me personally is freely sharing ideas, expertise and experiences with others so that we may all learn and grow together. I always endeavour to share what I learn with others (check online tips & tricks) and encourage others to do the same. I guess what I’m trying to say is I … I love you guys.

Feel free to drop a comment and introduce yourselves, and once again, a warm welcome to any newcomers and I hope you enjoy your stay!

Kind regards,
Galen Schultz

** More Promotions and Events **

3 comments so far click to post a comment
Next Page »