SEO SECRETS: What you likely know already but will read anyway

Yes, it's another damn article on SEO secrets. I've been pondering this one for a while, but thought I might be able to add 1 or 2 useful SEO tips to the thought-pool.

For starters, I don't consider myself as an SEO guru or pharaoh, as I believe anyone can teach themselves how to do good SEO. It's not overly complex and shouldn't be thought of as such. It merely takes practice and a willing attitude.

Note: This SEO guide is largely intended for bloggers who use WordPress

An alternative take on SEO Secrets by

SEO Secrets 2012

SEO Secrets with love from a WordPress snob

#1 What does help is a good understanding of how Google works (keywords, meta-data, indexing etc.) as well as a rough understanding of how human beings work. Put yourself in the mindset of someone actively searching for your content via Google. How would you search for content that you have to offer? Test it to see where your articles/posts rank and rework them – optimising each of them for search.

#2 This next point should be quite obvious to most people. Your blog posts/articles should have 3-5 main keywords as well as one focus keyword or keyphrase. These keywords should be used throughout your article. You should also try include them in your headline or post title (at least the focus keyword, e.g. "SEO Secrets"). It also helps if these keywords appear at the beginning and end of your post.

#3 Links. Google loves links. The more websites that point to your website or blog, the better – especially if they are high-ranking websites. But don't expect everyone to just link to you; have something interesting and unique to offer and make an effort to read other people's content and link to them. Think of it as "idea-sharing" rather than "content hoarding". On that note, make an effort to comment on and engage with other blogs if you expect others to do the same for you.

#4 There is a lot more you can do regarding link building. If you have a YouTube, Google+, LinkedIn, Pinterest, Facebook and any other social media account, make sure that your blog url is on all your profiles. Take this further and get your blog listed on directories and blog aggregators. Some of these include myScoop, Amatomu, Technorati, Blogs Avenue and Blogrollcentre. You might find it interesting to note that Google favours social media sites that are Google-owned (e.g. YouTube, Google+)

#5 Another reason why I feel that SEO doesn't necessary need to be taught is that there are so many fantastic SEO plugins available - for WordPress especially. To find them, log into your dashboard, go to “Plugins” and click “Add New”. Type “SEO” into the search box and search! Installing WordPress plugins is quick and paintless.

#6 Final SEO secrets: Keep articles between 300-500 words. Write simply and eligibly. Choose your keywords / tags carefully and don't use too many. Make sure your focus keyword appears in your title, meta description and throughout your article. Include at least one outbound link and remember to add metadata to your images.

I hope you find some of these SEO secrets useful!

Much Love,

1 comment so far click to post a comment

SEO: Best practice using Copy Compass!

HAVING used Copy Compass for a while now, I can honestly say that it is the best WordPress plugin released to date. The brainchild of Talooma's Nick Duncan, Copy Compass is an easy-to-use plugin that analyses your posts for best SEO practice. It is an absolute breeze to use and a must-have for bloggers.

With a single click of your mouse, Copy Compass analyses a post, provides an overall score and offers suggestions for improving SEO for that post. Content analysis has never been this easy.

Copy Compass WordPress SEO pluginGeneral SEO practice involves having between three and five keywords, including as many of these as possible in your title, having a meta description between 100 and 160 characters and ensuring that your main keywords are prominent throughout your post.

Copy Compass makes SEO practice far easier and exciting by analysing your posts for you - quickly and accurately. One is also able to analyse older posts and ensure that each one gets a high SEO score.

If you have minimal SEO experience, using Copy Compass essentially allows you to teach yourself SEO by learning to understand how search engines treat content on the web. Apart from the above, Copy Compass also uses text analysis and Reading Ease indexes to determine how readable and accessible your content is.

Nick really is an innovative machine that is super quick to fine-tune great plugins such as Copy Compass. You can download Copy Compass from the website or install it within your WordPress plugin directory. A simple search for “Copy Compass” will bring it up.

If you find any bugs or have any suggestions regarding how to improve Copy Compass, post a comment or drop Nick an email and I’m sure he get right on it!

Happy SEO-ing!

Related Post: SEO Tip 1: image searches

4 comments so far click to post a comment

SEO TRICKS: Using image searches to your blogs benefit

CHECKING your site's statistics on a regular (if not daily) basis is extremely useful for determining just how people are arriving at your website via searches. I have been surprised to find that a lot of my traffic arrives via Google image searches. So how do we make the most of this?

If you wish to use an existing image on the web, the first trick is to download and re-size the image. By simply opening the image in Photoshop, you can save the image as a larger file (jpeg) than what it previously was. The result is that if someone does a relevant image search and clicks on the “large” option, your version of the pic is more likely to show up first in searches, and may result in a click-through.

The second step is to tag your images cleverly and ensure that these match with the context of your post and/or post headline. For example, in a post titled How to Photoshop your photos, the accompanying image (below) has been both re-sized and renamed to "Photoshop Before and After." The keyword "photoshop" has also been used within the alternative text and description of the image.

Photoshop Before and After

Photoshop before and after

Photoshop tends to judge, so touch up your human subjects

It is also useful to provide a sub-heading and caption with your images - each containing the same keyword(s). Ideally the same tags should appear in your post headline as well.

Picture Posts

It seems to be very difficult to get picture posts publicity on the web due to their text-free nature. However, by applying the same methods above, your picture posts are far more likely to be found via Google image searches. As an extra insurance, provide a short splurb with each each image - over and above the sub headings and captions - and fuel these with relevant search tags.

That's all for now. Next time we'll look at promoting your posts via social media.

Related SEO Post: Copy Compass: Best WordPress plugin

2 comments so far click to post a comment