Embracing the change in online shopping & social networking

THE world is changing pretty fast - exponentially in many cases, particularly in the technology and online industries. It’s natural for anyone, regardless of age or creed, to feel overwhelmed by the library­ of choice. Laptops, iPads, notebooks, Kindles, iPhones, netbooks, iPods and gaming consoles are all on offer under different brands and with varying specifications. This is failing to mention the infinite range of smartphones.

The wearisome part is that most of these devices are able to do the same things - some better than others. They can all really be thought of as portable computers. Buying new gadgets­ is fun and exciting but can be stressful and daunting at the same time. Having them all is impractical, and once they are outdated, they will likely become useless junk a few years down the line.

The important things to ask oneself when considering getting that new device everyone is talking about are “do I need this device in my life?” or “how will this gadget add value to my life or improve the things I currently enjoy doing?”

Online Shopping

Change AheadSome go as far as ordering their clothing and groceries online. Most would agree that these are things that we want to touch and see before purchase. Electronics, on the other hand, are certainly worth buying online.

Consider that when you shop in a computer or electronics store, salespeople are arguably hired to try to sell you the most expensive version of what you’re looking for. The products will have a store mark-up; stores need to pay to have the goods ordered, packaged and advertised. This all adds to the price of most electronics.

Online stores are able to cut out most of these extra costs. Online shopping websites, such as takealot.com and kalahari.net, often offer­ free shipping to your door for orders over certain amounts. We are able to read consumer or peer reviews and assess the ratings fellow consumers have given specific products. Other websites offer comparisons of similar products. And, with a bit of Googling, we can even find video reviews and unbiased write-ups to aid our decision-making.

Online Banking

There is really very little need these days to stand in a bank queue again. The transference of funds can all be done online via online banking and PayPal. If there are still banks that do not offer these services they won’t be around for long. The only thing to be cautious of is phishing - receiving a scam e-mail, for example, asking you to supply or “update” your banking details. A reputable bank will never ask such things of you via e-mail.

Social Networking

Then there is the plethora of social networking sites and services - Facebook, Twitter, Google Plus, Google Wave, blogs, forums and the lot. Social networking sites are in a constant state of flux and new ones will emerge while others may wither and die.

The world of social networking should not be feared, but rather embraced for all its potential. This is now largely how people communicate worldwide, how companies recruit new employees, how business contacts are formed and how we consume our news and media.

The best bet is to stick with the tried and tested. With any free social networking site or service, we may have to deal with copious amounts of advertising, but this is a fairly small price to pay. Social networks are inevitably under the watchful eyes of their users. If any social networking site were to seriously violate any human right, or start charging users unfair amounts, they would soon be replaced.

Obviously one needs to be careful with what information you decide to provide on social networking websites, and this does not only pertain to profile information. “Liking” or becoming a fan of a particular brand or product might see you receiving related ads or promotions for a long time to come.

Embrace the change: online shopping and social networking

Image: brainleadersandlearners.com

It is also advisable to never defame someone on a social network. This can come back to haunt you. Jobs have been lost and relationships have been broken as a result. Understand that whatever you do online effectively creates an ongoing online record of yourself.

But again, the inevitable growth of the Internet and development of technology should not be feared. There will always be those who will try to take advantage and scam us. In fact, nearly two thirds of our beloved Internet is comprised of spam. But the more you practice being a savvy online user, the better equipped you will be to filter out the bad and make the most of the good.

The Consumer Protection Act guards us and I can say with confidence that the greater good will always prevail online. There is much to learn and discover as the Internet continues to bring our world closer together. It is my opinion that its fast-changing pace is both exciting and full of great potential. Embrace and work with it and it will ultimately enrich your life.

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MEETYOURFRIENDS: The real deal or complete scam?

IT can be forcefully argued that Facebook has set the benchmark for new and emerging social networking sites. In fact, morsels of the Facebook phenomenon can be seen in several non- social networking websites too – usually ones that allow users to provide status updates, add ‘friends’, comment willy-nilly and “like” certain things by giving them a digital thumbs up.

It almost seems that the online giant that Facebook has become could never be rivaled or surpassed by any other social networking site - no matter how enticing they appear; but there are still some that try.

MeetYourFriends dot com is one of the latest social networking websites to reach our screens and feels confident that it will “bury their rivals within days.” With a healthy initial investment and the aim of tapping into an apparent emerging market of 30 and 40-somethings, time will only tell if MeetYourFriends will succeed or fail.

MeetYourFriends

"MeetYourFriends.com is a back-to-basics social network that brings together new friends from across the globe. With simple sign-up and fast search, the website offers instant friendship using Direct Messages and Live Chat. Based on secure and powerful web technology, the social community brings the world to your front door for chat, fun, and friendship" - www.meetyourfriends.com

For those who wish to raise virtual cattle and throw sheep at their peers, MeetYourFriends will not satisfy. According to a popular MeetYourFriends press release published on Techcrunch, the site is a back-to-basics social networking site that will appeal to fans of The Beatles and sliced bread.

MeetYourFriends developer, Neil Bryant, explains that the service aims to target users who simply want to engage in casual chat. “We wanted to bring some fresh new ideas into the social networking sphere, and with a unique combination of email and live chat we think we may have just achieved that,” says Neil.

There have already been over a hundred comments from Internet users regarding MeetYourFriends - most of which were not favourable of the endeavour. There is a general feeling of “do we really need yet another social networking website that does the same things as Facebook?” as well as shared feelings that the entire venture is a scam.

One intrigued commenter tested the waters by signing up on MeetYourFriends only to find that he had to pay in order to chat to existing, high-profiled users. It was discovered that the ‘social networking’ service had a dating component to it whereby users had to pay if they wished to converse with the more exotic-looking users already on MeetYourFriends. He also found that many of the “models” on MeetYourFriends were Ukrainian and that he was unable to unsubscribe from the service.

A word of warning

Firstly, anything new in the social networking world needs to be different; different and easy to use. If legit, MeetYourFriends may win favour on the simplicity front, but I do not imagine it will become anything to write home or Facebook about.

It is also always important to consider the motives behind new social networking websites – especially ones that have invested so much into their creation. According the aforementioned press release, MeetYourFriends will not change its privacy policy or allow advertising once it’s settled on its laurels.

“We think Facebook is nervous, adds Neil. Global domination awaits.” Most will find that very hard to believe. As always, be cautious when handing over any personal information online; and if you dare enter, beware of being spammed by adware and spyware and the occasional Thai bride.

Some social networking humour: I leave you with the advert for Friend Face from that timeless episode of The IT crowd:

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Related: The Future of Social Networking

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